Biz Buzz: New Ad Agency Freshens Up Devils Backbone Brewery Look

 

RICHMOND BIZSENSE | October 14, 2018

 

 

BY TAMMIE SMITH

New advertising agency Familiar Creatures is helping Nelson County-based Devils Backbone Brewing Co. freshen up its look.

Dustin Artz and Justin Bajan are the creatives behind the new agency, which has an office in Richmond.

Artz said his brother’s agency, Okay Yellow in Charlottesville, designed Devils Backbone packaging for several years.

Anheuser-Busch InBev acquired craft brewery Devils Backbone in 2016. Artz said his brother Joel Artz and Okay Yellow had to compete for the account.

“So I helped him pitch and retain the business against three large, out-of-town agencies, led the identity and packaging redesign for him, and then started Familiar Creatures to handle their advertising business,” Dustin Artz said.

A full advertising campaign is coming in the next couple of months, he said.

At Familiar Creatures, Dustin Artz is in charge of art direction and design. Bajan oversees writing. Steph Shaw oversees accounts.

All three are former employees of The Martin Agency. Artz is a VCU Brandcenter graduate. Bajan is a graduate of The Creative Circus, and Shaw graduated from the University of Tennessee.

Read the full article on Richmond Times Dispatch.