Attracting Top Talent Among Major Concerns For In-House Agency, Study Finds

Campaign | July 16, 2019

Keeping teams energized and ability to attract top talent are among some of the major concerns by in-house agency management, according to a new ANA report.  

"Managing in-house agency creative content and legal concerns," a joint effort of 111 ANA members…


The Cost of Losing Creativity

Forrester | Jun 18, 2019

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation.

The marketing industry is woefully out of balance, from agency/client relationships to new business requirements and compensation. The healthy tension of creativity…


Average Tenure of CMO Slips to 43 Months

Wall Street Journal | Jun 6, 2019

Chief marketing officers’ average time in their jobs at the country’s largest advertisers fell by one month in 2018, after improving in the previous year.

Average CMO tenure at 100 of the top U.S. ad spenders slipped to 43 months last year from 44 months in 2017, according to…


Why is Going Back to TV Advertising After a Decade

Digiday | May 28, 2019

Monster, the job search site, is putting its media dollars back into TV after a decade.

The company, which was one of the original dot coms, took a decade off of doing top of the funnel brand advertising. During that time, as competitors like Indeed and Zip…


Only 4% of People Trust What Influencers Say Online

The Drum | May 9, 2019

Most global internet users lack confidence in what they see and read online, with only 8% believing that the bulk of information shared on social media is true, dropping to 4% when it comes from influencers.

The figures come from media agency UM, which found just a tiny minority of internet users…


The Kraft Heinz Mess is a Warning to Advertisers: You Can’t Cost-Cut Your Way to Growth

Forbes | Mar 6, 2019

For much of the first decade of the 21st century American companies amassed significant debt and used it to support innovation and invest in their brands. That changed on September 15, 2008 with the collapse of Lehman Brothers and the ensuing Great Recession. Companies became risk…


The Lesson of the Kraft Heinz Nosedive: Radical Cost-Cutting is Out, Brands are Back

Forbes | Feb 24, 2019

Marketing budgets became a key target for the frugality drive of companies ever since the last recession. Last year, budgets had decreased from 12.1% of average revenues in to 11.3% the previous year, according to consulting firm Gartner…


We Analyzed 12 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets To Their Growth — Here’s What We Learned

CB Insights | Feb 6, 2019

Today, a new generation of disruptive brands are shaking up retail — direct-to-consumer e-commerce companies that build, market, sell, and ship their products themselves, without middlemen…


8 Top Findings in Gartner CMO Spend Survey 2018-19

Gartner | Nov 5, 2018

Marketing technology spending, customer experience, innovation and personalization mark key trends in marketing leaders’ budgets and attention.

Innovation is alive and well in marketing. Chief marketing officers (CMOs) indicate that 16% of their budgets are…


Pivot to Traditional: Direct-to-Consumer Brands Sour on Facebook Ads

Digiday | Jun 7, 2018

Four years ago, when Rich Fulop founded Brooklinen, the direct-to-consumer luxury bedding startup, the customer acquisition strategy was straightforward for DTC brands: pour money into Facebook ads.

Soon, Brooklinen was spending up to 75 percent…


The New Battleground for Marketing-Led Growth

McKinsey & Company | Feb 2017

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.

The CEO of a branded apparel company was troubled and began putting some tough questions to the marketing…