Industry insights that make
us go mm-hmm.
Plus some of our own thoughts.
Marketing Relationship Survey: A Recap of The Agency-Client Relationship in 2021
Setup | Apr 14, 2021
One third of Brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand. Additionally, over half of Agencies crave transparency and better communication with a partner who sets reasonable expectations and listens.
America’s Game is coming to Amazon Prime. What that Means for Humanity. And Brands.
Familiar Creatures | Apr 1, 2021
In America, nothing gets more eyeballs than an NFL game. One regular season game averages 14.9 million viewers per game, or just under 30 million eyeballs if we're being technical.
That's because football is the #1 thing on TV...
A Majority of CMO's Admit to Missing Goals Due To a Lack of Resources, Study Finds
AdAge | Mar 23, 2021
As chief marketing officers try to hit their targets and stay head in the ever-changing industry, a new survey suggests that they may want to look outside their teams for assistance. And they seem to need it: The Chief Marketing Officer Council survey found that 86% of respondents say they have missed opportunities for lack of resources.
Why We're Witnessing a New Age in Advertising
Fast Company | Jan 25, 2021
A new wave of small agencies founded by experienced creatives are increasingly grabbing big brand attention.
For 13 years, Boulder, Colorado-based ad agency Crispin Porter + Bogusky (CPB) came up with creative ideas and advertising for Domino’s...
Amazon is the Perfect Example of Why Big Brands Need to Advertise
Marketing Week | Dec 20, 2020
Amazon now tops the global ad spend charts, despite founder Jeff Bezos’s original scepticism towards advertising – not surprising, since it’s crucial for defending market share...
Brands increasingly seek indie shops and their 'nimble' models in the pandemic
AdAge | Nov 17, 2020
When Domino’s Pizza broke up with MDC Partners’ CPB in favor of a new creative agency, independent WorkInProgress, Chief Marketing Officer Art D’Elia was asked why the company was splitting with its holding company-owned agency after 13 years. “I really feel that the independent agency model gives us more flexibility and less distractions,” he said...
Are New Biz Account Reviews Spooky?
Familiar Creatures | October 30, 2020
Look, the pandemic and 2020 in general has ruined a lot of things. And one of the biggest things this tag team of trash ruined was Spooky SZN, aka Spooky Season. If you google that phrase or hashtag, you’ll see lots of posts about it from years past, but this year? Not so much...
Welcome to Your Bland New World
Bloomberg | Sept 7, 2020
Why do disruptive startups slavishly follow an identikit formula of business model, look and feel, and tone of voice? Because it works, sort of. A week or so ago Colgate unveiled Hum — a smart toothbrush that “guides consumers to brush better and to build healthier habits without sacrificing fun for functionality.” Hum doesn’t look or feel like Colgate’s other toothbrushes … but it does rather resemble Quip...
It’s called a recession, not a regression: why the downturn is the perfect time to level up.
Familiar Creatures | Sept 10, 2020
Do a favor for me. Google “advertising during a recession.” I’ll wait a few seconds. Okay, what’d you see? 100s of articles right? So why read this one? Well, none of those articles were written by actual brands themselves. They’re all by places with minimal, if any, skin in the game...
