Industry insights that make
us go mm-hmm.
Plus some of our own thoughts.
Why Marketers Are Returning to Traditional Advertising
Harvard Business Review | April 29, 2022
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter...
Airbnb CFO: We were right to shift spend from performance to brand-building
Marketing Week | February 16, 2022
Citing PR as its “most important channel”, Airbnb will continue to invest the bulk of its marketing spend in brand-building in 2022 as it looks to attract new hosts and support innovation.
In-House Agencies Grew During Covid-19
Ad Age | November 23, 2021
The Serious Case for Humor
Ad Age | October 29, 2021
P&G and Coke’s pandemic performances prove it: You don’t cut ad spend in a crisis
Marketing Week | August 11, 2021
Procter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. The former’s revenues surged, the latter’s dwindled, and Ehrenberg-Bass data now proves if you stop advertising you lose sales.
Why Small Agencies Reveal the Big Lies of the Industry
Ad Age | August 10, 2021
At a time when the ad industry is collapsing under its own weight, after decades of agencies claiming to have discovered a new way to find “the big idea,” the underlying philosophy of this historic ad takes on new meaning. Maybe the best way to think big is to act small again.
What Do KPI's Got To Do With, Got To Do With It?
Familiar Creatures | June 30, 2021
Nothing has been debated, merchandised or squandered more by marketers in the past few years than the KPI. Every global holding company and media company has a solution, and everyone's is the best. Now a new study...
Why Indie Agencies are Prioritizing Strategy
Campaign | April 23, 2021
The pandemic forced agencies to embrace business thinking as entire industries shut down, according to a report by Agency Futures Index.
Marketing Relationship Survey: A Recap of The Agency-Client Relationship in 2021
Setup | April 14, 2021
One third of Brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand. Additionally, over half of Agencies crave transparency and better communication with a partner who sets reasonable expectations and listens.
