Adweek | May 3, 2023
By Kyle O'Brien
-Miners usually pop out of your couch to grab some popcorn and whistle a tune, right? If it’s for Kernel Season’s flavored popcorn, yes. From Richmond-based creative agency Familiar Creatures comes a quirky, humorous new campaign for the popcorn seasoning brand by Sauer Brands. The “Just Add Interesting” campaign is a rallying cry to never be boring and always add interest to your popcorn and whatever you’re doing while eating that popcorn.
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