Tuesday Stir

 

Adweek | January 17, 2023

 

By Kyle O'Brien

It’s January 17 and you haven’t joined a gym yet? Perhaps this ditty from Familiar Creatures for Crunch Fitness will motivate you. The song, written with music house Walker, is a weirdly catchy jingle, and the giant logo puppet gives an upbeat surrealism to the spot called “Crunch Mode.”

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