The Pitch: Advertising and Marketing News for 5.14.19

 

RICHMOND BIZSENSE | May 14, 2020

 

 

BY JONATHAN SPIERS

Familiar Creatures developed a campaign for CarLotz. The campaign includes two TV spots, “Soft Jazz Baby” and “Essential Drool,” that will run throughout the year in the Richmond-based used-car dealer’s newest markets in Chicago, San Antonio and Tampa, Florida.

The campaign also includes radio, print, display ads and billboards that launched late last month in all of its markets. Spurrier Group handled media buying and planning, and local brand strategist Rad Tollett provided messaging and media services.

Read the full article on Richmond BizSense.