How Beverage Brands Like Tito's Drive Engagement with Tech Integrations
PSFK | April 8, 2019
LEADING BEVERAGE RETAILERS ARE HARNESSING THE POWER OF TECHNOLOGY LIKE AUGMENTED REALITY AND CONNECTED APP EXPERIENCES TO BRING THEIR PRODUCTS TO LIFE IN NEW WAYS
Retailers are leveraging responsive in-store technologies, such as interactive shelf displays and AR-powered virtual demos, that supply shoppers with additional information to bring products to life, while also providing valuable data about shoppers’ in-store interactions in order to further refine the brick-and-mortar experience.
Beverages brands are reinventing how their customers engage with their products by accompanying them with mobile app experiences, placing them on smart shelves and more, elevating the experience with digital content to drive interactivity and engagement:
Devils Backbone Brewing Company
AB InBev’s Devils Backbone Brewing Co. in Roseland, Virginia, is experimenting with augmented reality in its packaging. In conjunction with a new app, the AR images on three Devils Backbone beer packages—Vienna Lager, Striped Bass Pale Ale and Gold Leaf Lager—will make the packages appear to come to life when viewed through a smartphone camera.
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