CARLOTZ TAPS RICHMOND-BASED AD AGENCY FOR BIG CAMPAIGN
FEBRUARY 22, 2019
BY TAMMIE SMITH
Richmond-based vehicle consignment company CarLotz has tapped relatively new ad agency Familiar Creatures to develop a major advertising campaign.
“We love the chance to help grow a disruptive startup who just happens to be based right here in Richmond,” said Dustin Artz, co-founder and creative director of Familiar Creatures.
Familiar Creatures will be working alongside Spurrier Group, which is handling media planning and buying for CarLotz.
The targeted campaign will launch in April with media buys in Chicago, Tampa, Fla., and San Antonio, Artz said.
Artz and Justin Bajan, former employees of The Martin Agency, formed Familiar Creatures in 2018. Their first project was helping Nelson County-based Devils Backbone Brewing Co. freshen up its look.
“I knew Familiar Creatures was the perfect agency for us because they’re small and nimble like CarLotz but can deliver killer creative work that is strategically sound. I am fully confident that they will take our brand to the next level,” CarLotz's Elizabeth Maksim, director of branding, said in a statement.
Founded in 2011, CarLotz has eight store locations across Virginia, North Carolina, Florida, Illinois and Texas.
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