
Sous Casa
PR
Sous Casa opens up shop in Richmond.
Getting a startup off the ground.
Sous Casa, a ready-to-eat frozen burrito company based in Richmond, came to us at the beginning of the pandemic looking to help get their business off the ground.
Once called “RVA Burrito Love,” we helped Sous Casa create their brand: including naming, visual identity, tone of voice, and launching their website. Then we got to work making RVA aware.
Leveraging the business's unique story of providing healthy, nutritious, and affordable food cooked by a professional chef, we targeted reporters in the new business and food and beverage space—landing Sous Casa placement in every major Richmond publication.
The press push was so successful that Sous Casa had to bring in extra help to keep up with orders. And we've continued to help keep them top of mind, endearing them to the community through seasonal activations and charity drives.
Earned Coverage:

Feeding Phish: How Richmond man became chef to the stars
CBS 6

Newly launched frozen food biz Sous Casa makes a case for heat-and-eat food.
Style Weekly

Phish’s chef rolls out frozen burrito delivery venture in Richmond
Richmond BizSense

Sous Casa at it again with prepared Christmas meals for those in need.
Richmond Times Dispatch

Startup Spotlight: 'Roadie' chef for rock stars sets up new frozen burrito delivery business in Richmond
Richmond Times Dispatch

Here’s how to support Richmond restaurants – and your belly – this holiday season.
Style Weekly

WATCH NOW: Sous Casa selling ready-made Thanksgiving bowls with hopes of donating more for needy people and families
Richmond Times Dispatch

Next Project


