Familiar Creatures'
Keep Calm
and Nom Nom
Familiar Creatures steps in to help Richmond restaurants.
In these uncertain times...nom nom.
At the beginning of the pandemic, Richmond restaurants faced an uncertain and unprecedented landscape, forcing them to close temporarily and, in some cases, indefinitely.
Recognizing the impact this had on our community, we decided to do what we do best, advertise. Our team built a site showcasing over 400 different Richmond restaurants, with links to their site, and current dining options, providing a consolidated resource for people to support their favorite RVA restaurants, including links for merch and gift cards.
To help spread the word, we reached out to industry and local press, gaining traction in publications like Eat it Virginia, Richmond BizSense, Virginia Business, Capitol Communicator, and more, inspiring similar efforts in other cities along the East Coast.
Earned Coverage:
Ad Rewind: Richmond’s memorable advertising and marketing for 2020
Richmond BizSense
How Retailers Can Reach Consumers Who Aren’t Spending
Harvard Business Review
Richmond Agency Launches Campaign to Help Local Restaurants and Breweries
Capitol Communicator
9 Creative Ways Small Businesses Are Adapting to Coronavirus
US Chamber of Commerce
18 Things You Can Still Do to Support Your Favourite Small Businesses
Reader's Digest
Richmond ad agency launches website to help restaurants during crisis
Virginia Business
‘Keep Calm and Nom Nom’: Local campaign encourages buying gift cards to help restaurants
Richmond BizSense
The VA Foodie Good Gift Guide: 2020 Edition
VA Foodie
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