Familiar Creatures

Crunch & FC

Crunch Fitness selects Familiar Creatures as AOR.


Getting serious with making serious fitness fun.


Our relationship with Crunch Fitness began during the height of the pandemic, as Crunch needed help getting gym-goers to go back to the gym after they were closed for months. So we jumped in. And after a successful campaign launch in 2021, Crunch decided to put a ring on it—officially naming us their agency of record. This is Crunch’s first AOR relationship in over five years. 

We solidified the announcement by reaching out to agency reporters at well-known advertising and marketing pubs, landing mentions in Adweek, Adage, Campaign Live, Media Post, and Richmond Bizsense. 


Earned Coverage: