Devils Backbone
Press
Getting attention for all of the things.
All eyes on beer.
After Devils Backbone was acquired by AB Inbev, Familiar Creatures revamped the brand. Doing everything from brand strategy to packaging to creative campaigns to in-store displays and website copy.
Our efforts earned national press from Adweek, PSFK and The Drum and we pitched local press to help Virginia's largest beer fly off the shelves.
Earned Coverage:
How Devils Backbone Got the Blue Ridge Mountains Onto a Six Pack
Adweek
How Beverage Brands Like Tito's Drive Engagement With Tech Integrations
PSFK
Devils Backbone Celebrates Virginia with New Packaging
Washingtonian
Devils Backbone brings beer packaging to life with AR
Mobile Marketer
Biz Buzz: New ad agency freshens up Devils Backbone brewery look
Richmond Times Dispatch
Beer & Branding: Devils Backbone Rebrand
Hop Culture
Devil's Backbone, Beer You Want to Slow Down With by Familiar Creatures
The Drum
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