Familiar Creatures

Devils Backbone

Getting attention for all of the things.


All eyes on beer.


After Devils Backbone was acquired by AB Inbev, Familiar Creatures revamped the brand. Doing everything from brand strategy to packaging to creative campaigns to in-store displays and website copy.

Our efforts earned national press from Adweek, PSFK and The Drum and we pitched local press to help Virginia's largest beer fly off the shelves.


Earned Coverage: