Carlotz
Launch Work
Developing the first major campaign for car consignment brand.
Time to grow up!
Car consignment brand Carlotz was outspent 100 to 1 by category leader Carmax. We had to make work that got attention. Aside from doing a logo redesign and visual identity, we pushed their first national brand campaign out into the world. Paving the way for the brand to go public two years later.
Earned Coverage:
CarLotz to launch its first major ad campaign
Auto Remarketing
CarLotz quirky ad shows how customers can 'have it both ways'
The Drum
CarLotz Taps Richmond-Based Ad Agency for Big Campaign
Richmond Times Dispatch
The Pitch: Advertising and marketing news for 5.14.19
Richmond BizSense
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