Familiar Creatures

Launch Work

Developing the first major campaign for car consignment brand.


Time to grow up!


Car consignment brand Carlotz was outspent 100 to 1 by category leader Carmax. We had to make work that got attention. Aside from doing a logo redesign and visual identity, we pushed their first national brand campaign out into the world. Paving the way for the brand to go public two years later.


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