VCU Ad Club’s ‘Summer Camp’ Catches on Nationally
RICHMOND BIZSENSE | June 3, 2020
By Jonathan Spiers
Robbed of their spring semester and the summer internships they were expecting, a group of VCU students and Class of 2020 graduates are taking their adventures in advertising into their own hands.
This week marks the start of “Camp ADventure,” a virtual advertising summer camp that students in VCU’s Robertson School of Media and Culture organized in May, amid the COVID-19 pandemic that cut their school year short.
The free eight-week program by the VCU ad club has 200 “campers” signed on, hailing from 64 colleges and universities across the country. It also has attracted some big names in the industry, from creative hubs such as Disney and Richmond’s own The Martin Agency, who are participating as mentors or featured speakers.
Local companies providing mentors or otherwise supporting the program include Arts and Letters Creative Co., Capital One, EAB, Elevation, Fable, Familiar Creatures, The Mom Complex, Release The Hounds, and Think.
Other notable names involved include Converse, Google, Facebook, Leo Burnett, MullenLowe, R/GA, Pinterest and Twitter. Beyond name recognition for their companies by participating, Nguyen said all are contributing their time for free, with no sponsorships or significant program costs involved.
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