Richmond For The Win: From Making Ads to Making Change

 

RVA MAG |  December 23, 2020

 

By Jonathan Spiers

2020 presented new challenges for Richmond’s marketing problem-solvers, with the pandemic requiring agencies to rethink their approach to campaigns and how they’re produced. But that didn’t seem to slow down their output.

The year started off with a name change for one of Richmond’s longer-running agencies, while one of its Scott’s Addition neighbors expanded its office footprint, taking the entire Power Plant at Lucky Strike building in Shockoe Bottom as a second location.

And just as the year was beginning to wrap up, the industry’s attention turned to Richmond once more as The Martin Agency was named Adweek’s U.S. Agency of the Year, capping off an unusual but productive 12 months.

Here are our picks for this year’s standout locally produced ads and memorable marketing moments, in no particular order, pulled from The Pitch and other BizSense coverage:

Familiar Creatures – ‘Keep Calm and Nom Nom’ campaign

Scott’s Addition-based Familiar Creatures responded to the pandemic with this multifaceted campaign aimed at helping area restaurants. A website encouraged patrons to purchase gift cards for establishments, and a commercial produced with local studio Spang encouraged Richmonders to order takeout or delivery using images of food from local restaurants.

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